Microsoft announces display advertising on Windows Live for mobile services

Microsoft today announced the availability of display advertising across Windows Live for mobile services. Advertisers can now extend their campaigns to social media through Windows Live for mobile in France, Spain, the U.K. and the U.S. by creating banner ads that will be visible across Windows Live Messenger and Windows Live Hotmail.

This builds upon Microsoft’s initial launch of mobile advertising for MSN Mobile in, France, , Spain, the U.K. and the U.S. where mobile ads are available alongside premium MSN Mobile content. Advertising on Windows Live for mobile is already available in Spain, and later this month will be available in Germany, Italy and the Netherlands, further extending its availability for advertisers. All ads placed on these two popular services will adhere to Mobile Marketing Association (MMA) guidelines.

Microsoft also announced plans to further expand its mobile offerings for advertisers to now include mobile search advertisements on Live Search Mobile. For the first time invited advertisers can create keyword campaigns through Microsoft adCenter that target customers on the go while they are using Live Search Mobile. This will be the first time that Microsoft has enabled advertisers to monetize its popular mobile search service. The beta is currently available in the U.S. and will be expanded in the second half of 2008.